I connect social, paid acquisition, content and attribution into growth systems that are creative enough to earn attention—and rigorous enough to prove they worked.
SEE THEWHAT I ACTUALLY DO
Platform-native strategy, creator-style content, community building and distribution across LinkedIn, X, Reddit, YouTube and more.
Hands-on campaign architecture, creative testing and conversion optimization across Meta, LinkedIn, Google and X.
Attribution, analytics and AI-assisted workflows that turn scattered channels into one measurable growth engine.
INDUSTRY RANGE
I’ve marketed everything from developer infrastructure, cybersecurity, and Web3 ticketing to supplements, interactive fiction, and personalized e-commerce. The audience changes. The job stays the same: understand what moves them, build the system, and measure the outcome.
SELECTED EVIDENCE
YoY B2B traffic from social
Built social-first growth around channel-native metrics while connecting content to first-touch traffic, demo requests and emerging LLM visibility.
cost per acquisition
Restructured Meta into a simplified Advantage+ CBO and iterated creative, taking CPA from ~€48 to ~€21 while growing weekly purchases from 11 to 37.
MoM expected funded amount
Connected acquisition and CRM data to improve the funnel: 2× opportunities, 28% MoM customer growth and a 50% QoQ reduction in CAC.
WHAT I’VE OWNED
I don’t want you to infer what “full-funnel” means from a logo wall. Here’s what the work actually looked like.
NovelFlame
Launched and scaled Meta acquisition, iterated creative around real audience behavior, and connected Meta with PostHog so optimization could move beyond top-of-funnel clicks.
CPAs as low as $1.87 per signupDataCamp
Ran a quarter-long test against a legacy traffic-led program, shifted measurement toward first-touch and channel-native metrics, and grew performance while publishing less.
+40% B2B traffic · +30% demo requests · ~60% LinkedIn impressionsLoot
Owned paid growth across Google, Meta, and LinkedIn while using HubSpot and GA4 to improve the entire path from first click through opportunity and customer growth.
10× funded amount · 50% lower CAC · 2× opportunitiesKandji
Created the audience and creator research, ROI calculator, stakeholder workflows in Asana, and direct outreach system for an Apple device management brand.
Strategy, ROI model, stakeholder workflow, and outreach—all built from scratchMiniloader
Mapped the phased GTM roadmap, defined buyer personas, and shaped the positioning, messaging pillars, launch priorities, channels, and success measures for a privacy- and ownership-led AI product.
GTM roadmap · buyer personas · positioning · phased launch planDeFy Tickets
Created the X, LinkedIn, and Discord presence from zero for a Web3 ticketing launch, combining daily participation with content designed for each community.
X engagement: <2% → 8% · LinkedIn engagement doubled to 9%DataCamp
Created the Reddit strategy, KPIs, and daily opportunity-sourcing workflow from scratch; grew the brand account through genuinely useful participation; and built and trained an ambassador community to engage thoughtfully in relevant subreddits.
~100 → 2,500 karma · Reddit share of LLM visibility: 20% → 30%
ABOUT ME
I’m Liz, a growth marketer who moves comfortably between strategy and the actual work: launching acquisition from scratch, building organic channels, shaping go-to-market plans, creating executive thought leadership, fixing attribution, or automating the recurring operations behind all of it.
I’ve worked with more than 40 startups and enterprise technology companies across AI, SaaS, cybersecurity, fintech, legaltech, developer tools, education, and consumer health. I care about business outcomes over vanity metrics—but I also know that channel-native metrics matter when you’re diagnosing what will drive those outcomes.
Basically: I can zoom out far enough to see the system, then zoom all the way back in to rewrite the ad, inspect the PostHog event, reply on Reddit, or rebuild the report myself.
SELECTED COMPANIES & INDUSTRIES
NovelFlame · Jaseci Labs · Miniloader · Reevo · SceneCraft.ai · Unsupervised · Odem Global / TensorAlchemy
Infobip · Deployflow · Worksuite · Oyster · Moonworkers · Acapela · NICKLpass
Material Security · Kandji · Evolven
Loot · Iridium Advisors · TampaBay.Ventures · Financial Advisors Today · Pomi Insurance
Haloo
Condor Software · Dietpharm · Costco Health Solutions · Journey Foods · Odore · VSC
DataCamp
DeFy Tickets
Fortress Presents · Varial Agency · CamCo Demand
Ultraviolet
HOW I THINK
“Data doesn’t make creativity less creative. It tells you which creative idea deserves a bigger stage.”
HAVE A MESSY GROWTH PROBLEM?
I work with technical B2B, SaaS, AI, Web3, and consumer brands that need someone who can see the whole system—and still happily get into Ads Manager, analytics, or the edit timeline.
Tell me what’s stuck ↗